If you think all fleece type blankets sold in this industry are the same read on because they are not! Last Fall I watched sweatshirt blankets become one of our best selling items. So, I decided to make it my mission (searching at the PPAI industry show in January) to find the best deal for the money. We now have the best of its’ kind featured on our front page with an unbeatable price. First, the size, 54” x 84” is enormous. That means it is large enough for a two person cuddle fest, coverage on a twin bed, or a great palette for basking in the sun. Even better, it is a plush 11 oz, 80/20 cotton/poly. It gets better. The blanket comes rolled with a same color tie and a hang tag featuring the imprinted logo all included in our special pricing of $22.50 each! Presentation looks like it came from a fine retail establishment. Colleges, company picnics, appreciation and recognition programs are all great fits for this promotional product. This price ends Decemebr 31st so place your orders soon!

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Twenty years into the promotional products industry and I sometimes find it hard to be impressed with a new travel mug. But, I am here to tell you, I’ve got big eyes over a new travel mug perfect for the construction industry. So, homebuilders, car folks, big box home improvement stores, manly sized projects (whatever that means) will have fun with this one. It is also a Stanley branded travel mug so it is packaged in the traditional Stanley yellow box to make a bold statement. (Not to mention the lifetime warranty) The cup will outlast the promotion.

The handle is one aspect that makes this mug different. The material is just like the handle on a socket wrench. The picture does not do it justice.  And, it doesn't stop impressing at the handle. The bottom and the top of the cup is shaped like a bolt. It makes you want to just start racheting.

Give your clients  something like this and there is no way they will tuck it back into the crumb gathering, back forty of the cup cabinet!  The promotion may be over but your cup will keep going and going and....

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The key to successful branding is reinforcement and consistency, reinforcement and consistency. If you are introducing a new product and you want to draw attention at a tradeshow, thru a mailer, or maybe at an event, try a theme of "hot". It will have nothing to do with the product except the name of the new product will be imprinted on the item. Throughout the year all the promotional items tied to the rollout of the new product should reinforce the theme. So, you have a pen shaped like a Chili pepper, (the picture does not do it justice). Then maybe give out pot holders, then hot sauce, suntan lotion... you get the sizzle?

Work that theme and not only will your client base love the different slant on the promotion, they will be using product with the name of your hot new item or service, while performing their daily directive, living life.

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 Ok I blogged about how much I loved this High Sierra clock last month and now we have it on sale until the inventory is gone. Normally it sells for $35 for small imprinted quantities. Now, with a minimum of 50 pieces we can sell them for $15.00! Yes, they are imprinted... why on sale you ask? This item has been replaced by another clock ( I don't like it nearly as much). So in order to make sure you get this special pricing, Please tell your account manager you saw it in the blog!

Acording to USA Today, 73% of business travelers rely on alarm clocks to wake them up in time for meetings. That’s a lot of logoed in-room clocks to sell to hotels, airlines for incentives, meeting planners for giveaways, convention centers for branding, not to mention all the clocks that corporations would be wise to customize with their logo.

Inexpensive and fully functional, the one style that is tried and true is the slide front alarm clock .  Maybe we like to bring our 's from home because we are comfortable in setting our own clocks rather then sitting on the bed trying to figure out which button to push on some foreign looking contraption that is nailed to the nightstand.                   If your travelers move around the globe, try a world time travel clock. But, if you really want to make a statement then purchase the High Sierra Graphite Tavel Alarm Clock with a light, calendar and thermometer. It is really a great gift for traveling executives. Recruiting incentives for law firms and board member thank-you gifts are also in demand these days. It arrives in a nice gift box and includes a travel pouch.                                        Oh, one more feature, a snoooooze alarm. Now that’s thinking!   

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Everyday we see folks send over their artwork which includes tele, fax, physical address, website address and then oops, the logo and company name has to be bigger then the rest of the information. Here's the kicker, the imprint area is 1/2" x 2" long. What to do? All the info is important, or at least the client thinks so. Best rule of thumb, keep it simple. Very seldom will a client go running to a hat they have in the car to find your fax number or your website address. When only a couple of companies used to have websites it used to be cool to show it on a hat. EVERYONE has a www. now so save it for pens and cups.                                              

What to do when you have a number of companies paying for one item, called co-op or sponsoring? Select your item based on imprint area. A tote bag is the perfect pick. This month we are featuring an incredible tote for the money. It comes in just about every color imaginable (although we show it in pink). It has really long shoulder straps, a roomy inside and sturdy, denier fabric, (nothing flimsy here), that is going to keep your bag totin' your brand around long after your event is over. Maybe you should consider buying some for year end gifts as I don't know of a comparable bag for $2. You can stuff all sorts of things in this tote and have room to spare.

Oh, back to the imprint area, the bag features a 7" x 7" area to do whatever your heart desires. But, what is the rule? Keep it simple. Use lots of space around each logo so it looks nice. Smaller logos with more space looks better then in your face, gigantic lettering. We are always making deals with our suppliers to offer you the best value for your money. Ask your dedicated account manager what else is on special in case you missed one!

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