Ms. Dale Kirby  | Ms. Dale Kirby, formerly brand manager for award winning recording artist Jewel, has been a business columnist, consultant, and an entrepreneur having sold her own company with branded concept years ago. She is a member of the Oregon chapter of MPI with over twenty years experience in the promotional product industry and currently the Director of Marketing for Promopeddler.com. |
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| Question: | The item I am looking to find was once very popular but I don't have a name for it. So here goes the lame description... We need a plastic box that is imprintable that has two color liquids (oils)(red and white) that can be tipped back and forth to create the look of a wave effect. | | Answer: | Hi T, I believe the product you are looking for is this We can manufacture this in the specific colors you would like. Please give us a call to quote with customization possibilities and timelines. Thanks for asking as we are here to help! The Ideas Guru |
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| Question: | I am a sole proprieter who provides short-term housing referrals and relocation management to corporate executives and medical personnel. I have been in business only 18 mons, but am rapidly building relationships with corporate housing providers who pay a fee to us for our client placements. I want to attend my industry's largest convention. Regrettably, I cannot afford to be an exhibitor this year. As an attendee, I would love to find an inexpensive promotional item to give to those who are existing users of our service and those with whom I want to build relationships in 2007. When intoducing my business, how do I package my services in a form that gets attention on a "shoe string budget." Any guidance you can offer would be most appreciated. | | Answer: | Hi K, I applaud your entrepreneurial spirit with grassroots marketing by "walking the floor" instead of renting booth space. I believe it is even better because you are not tied to the booth for days and free to move around and interact. Sometimes other vendors are your target market as well. Most conventions know of this method and have a fee structured to "walk the floor." Check into it. It is well worth not feeling like a stealth marketeer. As far as a product goes it must be light so it will not break your neck and memorable to brand your name. How about a small Or maybe a small frame with a house embossed into the metal. Or, house shaped sticky notes always remain on the desk and are light. Good luck with the convention and your business. |
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| Question: | I have a smoothie, sandwichCAFE inside a Fitness center - Customers are in already how do I promote to buy more? | | Answer: | You might want to try a travel mug that you actually put the smoothie in. Each time they bring the travel cup back for another smoothie you discount them 50 cents off their drink. With that kind of savings they will look forward to their next smoothie with you and they are branding your business travelling around with your cup and your logo! We have all different size cups and price points to help promote your Cafe. You might even want to list the different kinds of smoothies all over the cup. Good Luck! In Touch, The Ideas Guru. |
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