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Ms. Dale Kirby

Ms. Dale Kirby, formerly brand manager for award winning recording artist Jewel, has been a business columnist, consultant, and an entrepreneur having sold her own company with branded concept years ago. She is a member of the Oregon chapter of MPI with over twenty years experience in the promotional product industry and currently the Director of Marketing for Promopeddler.com.

I Am Working With

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Question:

I am working with a foundation dedicated to raising money for academically inspired projects at our high school. We have had wonderful fundraising success which has allowed us to fund a variety of projects in the high school supporting various disciplines. We would like to bring this success to the attention of parents and other potential financial supporters using some sort of visual reminder in the high school An idea we had was to create some sort of wall adhesive logo that would be displayed in classrooms impacted by the foundations 'funds. It is conceivable that over time some classrooms would display many of these small yet visible logos. This visual would present an important reminder to teachers to actively seek funds from the foundation and more importantly would serve as a tool to show parents visiting the classrooms on back to school nights the extent to which the foundation has supported the academic efforts at the high school. Do you think this wall adhesive idea makes sense? Does such a product exist and can it be customized? Do you have any other ideas that would help us realize our objective? Thanks so much for your help!

Answer:

I guess I am not tracking on this idea. If it is stuck to the wall it is there for good. There are 3D Plastic logos you can have made up, but they have high minimums. I'd say invest in a wall clock with the logo prominently displayed. They're not too expensive. Check them out! They come in all diffrent sizes, 10", 12" or 14" with different finishes.

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We Have A Small

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Question:	we have a small family based business that sells fruit and vegetable platters, cut up fruits or vegetables, fruit and vegetable soups, and sorbets. we want to give a holiday gift to thank our regular customers who order every week. what fits that theme and doesn't cost more than 4 dollars apiece? we want our logo on it too.thanks
Answer:	Hi J, Thanks for visiting our site. I have selected quite a few items, all of which I think could apply to your marketing project. Take a look at the lemon pen , the sorbet scoop and the veggie peeler . Another possibility would be a storage bowl or a food shaped kitchen timer . It all depends really on how you plan to distribute them. I hope you find one workable idea for your program.

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I Do Skin Care

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Question:

I DO SKIN CARE SPECIALIZING IN ANTIAGING TREATMENTS. IT'S MY FIRST TRADE SHOW APPEARENCE. MY TARGET AUDIENCE IS MOSTLY WOMEN IN SEARCH OF PAMPERING, YOUTH AND BEAUTY. I'M THINKING ABOUT SOMETHING THAT FORWARDS A MESSAGE LIKE: RELAX, REJUVENATE, EMPOWER YOURSELF. AT THE SAME TIME, IT SHOULD BE AN USEFULL COST- EFFECTIUE GIVEAWAY STUFF (WITH THE LOGO, OF COURSE)THAT WOULDN'T BE THROWN AWAY -AS WELL AS SOME FEW RAFFLE ITEMS THAT COULD BE USED AS SALES INCENTIVE AS WELL.I PRIDE MYSELF OF HAVING PLENTY OF GOOD IDEAS BUT ON THIS ONE... I HAVE TO SAY THE HARDER I LOOK, THE LESS INSPIRED I GET. PLEASE HELP ME WITH YOUR CREATIVE IDEAS TO GET SOME OUT-OF-THE-BOX INSPIRATION!

Answer:

As a previous owner of a skin care spa, I would hand out the bath soap leaves or the caviar beads . I love this line of products and both products will allow enough room for your tagline and your business logo. Both of them will make sure all the tradeshow attendees head for your booth. If you can get a list of attendees from last year and send out a postcard two weeks before the tradeshow telling them the first 300, 500? to arrive will get a relaxing bath gift! You will get the traffic you are hoping for. But order soon. It is the busiest time of year for our factories!

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As A New Realtor

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Question:

as a new realtor in a tough market, i am trying to brand myself in an upscale market. as part of my direct mail marketing campaign, i need an item that would motivate a potential seller to return a response card to me.

Answer:

Hi L, If you visit page 13 in The Ask The Ideas Guru answer area you will find some Q & A's geared to Real Estate promotional product ideas. I would suggest looking at how much a client is worth to you, then select a product imprinted with your company info in that price range and feature it on your mailer to entice the prospective buyer to call you and explore their housing options. The Ideas Guru

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We Have Changed Our

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We have changed our brand to "Higher Values, Trusted Service". We are unveiling this to staff at a short event in the morning. I am looking for an idea/theme to WOW staff in such a way that they will talk about it for years to come. The credit union would like it to be classy and not "silly games". We would like to bring the message across that they (staff) have value, the credit union values them and they carry over that value to credit union members resulting in a relationship with those credit union members which ultimately gives us a reputation of "Trusted Service". I appreciate any ideas you could give me. I want to go "outside the box" with this one.Thank You.

Answer:

Hi and thanks for the opportunity to brainstorm with you about thinking outside the box. Sometimes we need to leave the "Branding statement" behind in order to really get clear on the message. The feeling I get is you want to convey the theme of "trust our service" "relax" and also your "value system" is one that is setting the bar higher.

Any marketing program should have layers to convey the message and reinforce the program. A one time hit is like a one night stand "forgettable". I have selected a few items that I think you could tie in your messages. The plan to set the bar higher means you cannot give out inferior product. If you have any other questions, just ask.The products have different price points, starting with the pillow/blanket combo being the most expensive. You want to convey relax with your choice, be comfortable with your choice, rest with knowing we have set the bar very high. The little pillow shaped stress relievers could be scattered around the Credit Union with the same consistent message you select. The neck supporter is something most folks are traveling with today whether it is by plane or train I see them everywhere. Once again, the same relax and rest in knowing...And last is the sleep mask which conveys trust.Another twist would be to give everyone a valuables pouch. leather pouches are the most expensive or lined simulated leather pouches , or even simpler but still nice, a drawstring pouch .Thanks and I'd love to hear what you go with.

Pillow shaped non stock stress reliever.

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