Ms. Dale Kirby  | Ms. Dale Kirby, formerly brand manager for award winning recording artist Jewel, has been a business columnist, consultant, and an entrepreneur having sold her own company with branded concept years ago. She is a member of the Oregon chapter of MPI with over twenty years experience in the promotional product industry and currently the Director of Marketing for Promopeddler.com. |
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| Question: | We will be exhibiting at a tradeshow, and need about 200 items to be handed out. The attendees will be "relationship managers" who each have about 20 financial advisors for whom they are responsible. The advisors are our ultimate customer, but the relationship managers need to do our marketing for us. We'd love to keep the budget to $5 per item or less. Any ideas? | | Answer: | Nothing better then giving something to a client to build an ongoing relationship. In a survey of 800 participants at a TX airport, travellers were asked to answer 22 questions about whether they kept promotional items, for how long, did it influence their buying habits,etc.54.7 percent kept the item for more then a year. Usefulness was a big factor in how long they kept the item. Half said they would be more likely to buy from the company after receiving the product and having never done business with said company before. WOW! That's really impressive don't you think?So, within your budget, I would consider the following items:an alarm clock, a travel clock, and a clock and pen. You will build relationships and be appreciated! |
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| Question: | We are a rapidly growing executive search and staffing firm for legal professionals. I must admit to not being a huge fan of promotional items as we really build relationships with the managing partners, recruiters and adminstrators in law firms through a direct sales model. Having said that, we have grown a lot and would like some items to give to clients. We have developed a rolodex card and would like something unique to hand out to Law Frim Administrators at an upcoming expo/trade show. Our differentiator is "Better legal Talent Trhough Better Understanding". Do you have any ideas? Thanks! | | Answer: | M,I am glad you are embracing promotional products because the statistics are there to prove the efficacy of the medium. Because your company is "targeted", I got that from your website and branding, using a theme to reinforce your brand is the most logical method of imprinting your companies focus. All of the items, theTarget Pen,Dart Board, Dartman, are all different price points but work with the theme. You could have a dartboard at your both and for the winners give aDart throwing trophy. Have them sitting there all lined up for the winners. People love that kind of thing. Reinforce, reinforce, reinforce the target.....the brand....Thanks for checking in and we hope we have been of service!In Touch, The Ideas Guru |
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