The Idea Guru's Answers - Promotional Products

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Ms. Dale Kirby

Ms. Dale Kirby, formerly brand manager for award winning recording artist Jewel, has been a business columnist, consultant, and an entrepreneur having sold her own company with branded concept years ago. She is a member of the Oregon chapter of MPI with over twenty years experience in the promotional product industry and currently the Director of Marketing for Promopeddler.com.

I Need Cool Items

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Question:

I need cool items to offer a non-profit client. They specialize in children and wellness. They have a very limited budget.

Answer:

I just got through with another similar program reaching out to children and all ages. Check out these products, sparkle sunscreen , lip bullets , shower gel , flyers , and water color sets .Anyone of these would be appreciated for the younger set. It just depends on how your client wants to use the product. If it is a fair, the flyers provide great visibility with your message or brand flying around in the air. Kids can always use sunscreen at all day events and the sparkle adds fun and flair. Thanks for asking!

Strawberries and cream sunscreen for lip with SPF 20 in a silver bullet case.

Ten cc full pack oil free glitter sunscreen with SPF 10.

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I Have A 5

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Question:

I have a 5 star client who want to market his hotel to event planners/companies to use their hotel for conference etc.He wants a unique, classy gift?

Answer:

Boy, the first thing that comes to mind is a really nice USB flashdrive that can be pre-loaded with property information on them. Event planners need to check stats on amenities and meeting space and having it easily accessible on a flashdrive they carry around sounds like the perfect pitch. Also check a Stayfit personal fitness kit as another great option. If the hotel adapts a policy of "Call down to the front desk for your in room personal fitness kit" and charges it against the room until checkout, it could be a great brand builder or gift to promote and make the hotel stand out in the event planners mind about how health conscious and clever the hotel is!We are here to help meet your branding objectives. Thanks for asking!

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I Am Working As

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Question:

I am working as a recriuter for a military blood donor center and am looking for donor incentives that stand out. Due to regulations on 'paying' donors we can not spend much on the items. At the same time I would like to give something that would stand out and make them remember us. We have done the usual t-shirts and coffee mugs but I want something new that will appeal to the 18 - 26 crowd since that is who we mainly pull in the door. Any ideas would be appreciated. Thanks!

Answer:

Hi, What a great project. Perhaps a reflective arm band with a pocket(pricing has gone up a bit on this product so call for pricing.... to hold id etc, a nice terry cloth headband , some sunscreen or a journal to jot down thoughts and experiences. Check these out and see if you can find a fit.~The Ideas Guru

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Please Help, I Am

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Question:

Please help, I am looking for nice small flat items to send in thank you card from sales team besides the regular old rolodex card and magnet. we are a commercial real estate company.thank you,genean maggiore

Answer:

Hello, There are two items that give you great exposure and fit in an envelope. The first is a keyboard calendar . It folds in half and begins at half year intervals. So, the new ones will begin with July 2006- June 2007. Once you use one you really appreciate having it right in front of your eyes. The next item is a credit card size magnifier that can be kept in your wallet. It saves carrying reading glasses everywhere you go and your clients always have your business name close at hand.Good Luck!

Credit card size magnifier with 5x magnification, flexible and unbreakable.

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I\'m A First Yr

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Question:	I'm a First yr Business student in NZ and we have a Marketing Assignment, where we have to come up with a new non alcoholic beverage and promote it. If possible can you please give me some pointers on how to promote our product. Thanks
Answer:	I commend you on your resourcefulness, but as a student and having an assignment, I encourage you to be creative and come up with your own ideas. Perhaps you are a budding Guru, but you will never know unless you use your own creativity to develop an outstanding program. Good Luck!

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