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Ms. Dale Kirby

The Ideas Guru Ms. Dale Kirby, formerly brand manager for award winning recording artist Jewel, has been a business columnist, consultant, and an entrepreneur having sold her own company with branded concept years ago. She is a member of the Oregon chapter of MPI with over twenty years experience in the promotional product industry and currently the Director of Marketing for Promopeddler.com.


Dear Sir/madam,
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Question:Dear sir/madam, I am working as a brand manager in a pharmaceutical company in India. As part of our campaign i want to give some gifts to doctors who are our ultimate customers within a range of 500 INR. Kindly suggest some items.awaiting for qucik responseranjit
Answer:If I understand you correctly, your budget is in the range of $10 - $15 a piece. I am sending you some interesting items for the physician/client. Everything from travel sets, to a really nice shoe shine kit. I personally have seen all these products and believe the perceived value is twice what you would pay for it. Your pharmaceutical logo would look great on all of these products and increase brand awareness. We have a special "sure ship" program to meet your deadlines as well.

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I Am Looking
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Question: I am looking for a promotional item to be given away during training on risk management for a pharmaceutical and medical device company.
Answer:Hi Esther, Based on the little info I have I'd explore a couple of directions. A gift that everyone will find useful is a fanny pak, an androgynous gift that will be used long after the gathering is over. The Post it note vinyl holder is on sale and a great piece to use while making notes at the training.
You are saving over a $1.50 each on the special rollout pricing of this new product. Maybe a deck of cards with your risk management message? Playing cards are very popular right now. You might build a game into your seminar as well. The winning deck gets a super prize.We have so many items and a number of factories that can turn this project into reality quickly for you. Don't hesitate to call your dedicated account manager for additional ideas.~The Guru

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Hi, I Am A
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Question:Hi, I am a real etate agent and I have a sales convention coming up on the 19th of march. I would like an idea of something other than the "traditional" pens and etc.. I am looking for an item that I can hand out to other agents, asking for their referals. I once saw a "can" that you can wind up and shake and I thought about the slogan "I will move the earth for your referals". But I cant find the can anywhere now. I also saw the sleeping mask and thought "you will rest knowing your referals are in my hands", or something along those lines :) but i'm kind of stuck and I want to have the best, most talked anout item, that will hopefully send referals!!!Thanks for your input.
Answer:Hi Terri, I think the sleeping mask with the slogan you thought up would work nicely. Or maybe some Caviar Bath Beads with a wonderful sandalwood scent. They are packaged in a clear plastic test tube with your logo and slogan imprinted on the front. Both items are great for a giveaway because they are lightweight to carry and ship. And, they don't take up a lot of space. Good luck and let me know which one you choose. ~The Guru

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We Are Real Estate
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Question:We are real estate agents (married) who specialize in first time home buyers - many who are getting married. We are looking for something useful that we can give away at the bridal shows we attend. Any ideas?
Answer:LevelTape Measure with LevelThe most useful gifts are the ones that don't get thrown out. Tools aren't as sexy as crystal so when a new couple is setting up a home they may not get as many hammers as plate settings. So, here are a two very well made items that will be appreciated when it comes to hanging the pictures on the walls. Measuring tapes and levels will get lots of use with your name on them for years to come. Check out these ideas in your $5 - 7.00 price range. ~The Guru

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I Own A Log
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Question:I own a log home company I build and sell log homes. The company is brand new and I am looking for ways to get my name out there.
Answer:Roger, If I hadn?t played with this product myself I would be hesitant in recommending it. But, this is a product that will turn heads and keep them talking. It is a pen with a barrel filled with very small Lincoln Logs that one can actually build something. Talk about the perfect tie in! While you are talking to the parents the kids are building their own ?dream? log home. I have a sample if you are interested in pursuing this direction and would like to see the pen. The Guru

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