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Question:I am working for an accoutnting firm, we usually attend many trade shows, and do presentations in colleges, and highschool, [romoting the accounting profession. I was thinking about taking a new approach to our somewhat plain promotional items and going with a 'BEAN COUNTERS' slogan. I was hoping to get bean shaped tins with either jelly beans or mints in them, the only problem is that I cannot find anything other than the Jelly Belly ones, and the jelly belly product is expensive, no one else does bean shaped tins with mints however. I am also wondering what ideas you may have to promote the accounting profession. We have a few distinct target markets, one being High school students, one being College students and the other being continuing education students. Any ideas? Thanks!
Answer:Hi Mel,There are some different containers for jelly beans you can use. Even the pyramid you could play off of "Bean counters have special powers". It might be fun to actually give away say five big wooden bean counter machines at each event to encourage folks to leave their name and number. But, if you really want to leave a lasting impression amongst the college/student set I would imprint the best bean counter of them all, the calculator. Everyone in school needs one and your company name would be front and center occupying prime real estate, the desktop.

Thanks for knocking on our door!

In Touch,
The Ideas Guru.


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