Booth attendance has been proven to increase by using  pre-show promotional/incentive mailings to registered attendees. I have to tout the results from a marketing survey researched by Georgia Southern University Marketing faculty and published in 2004 by PPAI. The results show those that received a mailer only increased booth traffic by 23%, those that received a mailer and a magnet 36% increase and the mailer and the offer of a free t-shirt at the booth 41%.

These numbers are phenomenal when it comes to creating traffic to justify your very expensive tradeshow investment (booth, manpower, travel, exhibit rental, etc). Capturing ROI is of outmost importance unless you just like spending time, money and energy with no return. If you can't talk to them you can't sell to them.

Two years ago I sent a mailer to registered attendees for the Seattle Corporate Gift show with the promise of a tote bag if they presented the mailer at my booth. This is no exaggeration; folks were lined up in front of our booth “waving” their mailers when the doors first opened. It works folks and if you want to grab someone’s ear for a few extra minutes at a tradeshow, use a promotional product that has value for the attendee.

Top Ideas are totes , umbrellas , badge holders , luggage spotters and water bottles .

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