The key to successful branding is reinforcement and consistency, reinforcement and consistency. If you are introducing a new product and you want to draw attention at a tradeshow, thru a mailer, or maybe at an event, try a theme of "hot". It will have nothing to do with the product except the name of the new product will be imprinted on the item. Throughout the year all the promotional items tied to the rollout of the new product should reinforce the theme. So, you have a pen shaped like a Chili pepper, (the picture does not do it justice). Then maybe give out pot holders, then hot sauce, suntan lotion... you get the sizzle?

Work that theme and not only will your client base love the different slant on the promotion, they will be using product with the name of your hot new item or service, while performing their daily directive, living life.

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