Welcome to our new blog! Brew a cup of Jo and let’s see where the branding brain cells land. This is a strange one. A Sleep Mask, aka a blindfold, depending on which road you want to explore, is a hot new promotional item. The satin mask comes in three colors and is light enough to make a great mailer. Sleep centers (you know hospital labs where they test you for sleep apnea, night terrors and restless leg syndrome) use them for sensory deprivation to encourage sleep. Birthing centers often imprint them with ‘Sh..hshh new mother sleeping’.