Everyday we see folks send over their artwork which includes tele, fax, physical address, website address and then oops, the logo and company name has to be bigger then the rest of the information. Here's the kicker, the imprint area is 1/2" x 2" long. What to do? All the info is important, or at least the client thinks so. Best rule of thumb, keep it simple. Very seldom will a client go running to a hat they have in the car to find your fax number or your website address. When only a couple of companies used to have websites it used to be cool to show it on a hat. EVERYONE has a www. now so save it for pens and cups.                                              

What to do when you have a number of companies paying for one item, called co-op or sponsoring? Select your item based on imprint area. A tote bag is the perfect pick. This month we are featuring an incredible tote for the money. It comes in just about every color imaginable (although we show it in pink). It has really long shoulder straps, a roomy inside and sturdy, denier fabric, (nothing flimsy here), that is going to keep your bag totin' your brand around long after your event is over. Maybe you should consider buying some for year end gifts as I don't know of a comparable bag for $2. You can stuff all sorts of things in this tote and have room to spare.

Oh, back to the imprint area, the bag features a 7" x 7" area to do whatever your heart desires. But, what is the rule? Keep it simple. Use lots of space around each logo so it looks nice. Smaller logos with more space looks better then in your face, gigantic lettering. We are always making deals with our suppliers to offer you the best value for your money. Ask your dedicated account manager what else is on special in case you missed one!

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