As we begin a new year with added branding focus on earth friendly products, I’d like to take a few blogs and talk about what does all this mean and how can we make informed choices. I have watched folks in our industry, both vendors and buyers; jump on the bandwagon of the hottest fads. For instance, three years ago there were very few products available in pink. A few manufacturers, early adopters I would call them, actually showed their true commitment to breast cancer research and donated 10% of their net proceeds to a breast cancer charity. I love that! They created a product in response to the needs of the market and helped with the cause as well.

Last year, at the industry show, it was the year of pink and promotional items were offered in every imprintable concoction from pink rulers, pink blankets, pink umbrellas, to pink oven mitts. Until support of breast cancer came along, pink was relegated to a few items that might brand Mary Kay or newborn babies.

So, this year green is the theme. We are going to see every imaginable shade and PMS variation of the color green and a lot of companies selling and espousing the efficacy of recycled products in the promotional product world. Yes, recycled products, organic products and energy efficient products are all good things, but there will be some who just jump in to make a buck and may not pay attention to the ink they use or the amount of fuel needed or the human toll it takes in creating some of the so called eco-swag.

I am endorsing a manufacturer who has spent time asking themselves “What does it mean to be green? How do we police ourselves? How do we educate the consumer and help them wade through the recycled forest of info?” This is the manifesto Prime Line came up with  Eco-Responsible Ideas .

I encourage all buyers who have been mandated to purchase ‘consciously’, thinking about the effect on you, me and the environment, to research and explore the true meaning of green in the promotional products world. Congratulations Prime Line aka Prime Resources on our site, for raising the bar and helping all of us to think about what it really means to walk the talk!

Be first to comment this article

Write Comment
Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site. Such material will be removed. Just ensure to *Refresh* your browser for a new security code to be displayed prior to clicking on the 'Send' button. Keep in mind that the above process only applies if you simply entered the wrong security code.
Name:
E-mail
Title:
BBCode:
Comment:
Code:*
	I wish to be contacted by email regarding additional comments