If you want to build up your brand identity, think about scaling back.  A brand identity is best established through simple means and consistency.  Customers are more likely to remember basic images, phrases and colors in association with your product or service.  It's a good idea to streamline your marketing strategy to focus on a single goal or message that quickly identifies the company's role in the industry.

Many companies make the mistake of bombarding the consumer with conflicting messages.  If you believe that your brand identity is not focused, one solution is to downscale your promotional message.  Start by using only one logo to identify your company.  This logo should contain no more than two colors.  If you are using a lengthy catch phrase, reduce it to a statement of three or fewer words.  A more streamlined branding strategy will go a long way toward building your brand identity.

Another brand building strategy is to focus the distribution of promotional products .  A wide array or promotional products bearing your company logo can confuse a new customer as to the purpose of your product.  Limit your selection of promotional items to a particular theme.  The Promopeddler.com catalog is organized by themes such as household , automotive or sporting items .  The theme of your promotional product should be closely related to your product or service.  

Once you have built a strong foundation for your brand identity, then you can expand upon your promotional strategy.  It may take a long time to establish a strong presence.  It's important to be patient and have confidence in the most basic elements of your brand identity.

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