"Find out who's the target audience, then tie it in to a specific (product)," Litton said. "You get a greater return on your investment." Dale Kirby, marketing director for Promopeddler.com, an online trinket supplier, said pens and coffee mugs that showcase a particular brand have longer shelf lives. One way to maximize a trinket's potential is to turn those pins, mugs and T-shirts into collectibles.

"We've seen a lot of local cities start to brand their name on more products that before were blank," Kirby said. "As cities have grown, they've become smarter at marketing."

Dale Kirby, director of marketing
Promopeddler.com (asi/300367)
blog.promopeddler.com

 

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