Kirby never underestimates the importance of timing and tactical planning, particularly when it comes to the delivery and distribution of the promotional products. \"Events tend to be different in that the product oftentimes is shipped direct to the off-premise site of the gathering. If at all possible, shipping ahead of time to the event planner can alleviate all sorts of issues. Opening boxes onsite and trying to solve problems the day of the event is a stressor everyone can do without,\" she says.

Dale Kirby, director of marketing
Promopeddler.com (asi/300367)
blog.promopeddler.com

 

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