Q: Should you blog? How can it help your sales? What are the do’s and don’ts?

A: Commit Yourself
I have been regularly blogging for almost a year. Most importantly, blogging is all about commitment. If you start one, keep blogging on a regular basis. You wouldn’t open a restaurant and some days you’re open and some weeks you’re closed. The biggest pitfall is posting three or four entries and then nothing for a year. That’s not a blog. There needs to be a pattern of regularity established so your visitors will look forward to your next entry.

Decide what you want to achieve with the blog before you begin. If it is a travel log, then people will not visit you for “hot products on sale.” If you are writing about a new product or special pricing on a hot item, insert a picture or direct link to the page featuring the product. Clarity from the start will help establish a base of regular followers. You’re either a fan of the blogger and want more, it is just blah, blah, blah.

Dale Kirby, director of marketing
Promopeddler.com (asi/300367)
blog.promopeddler.com

 

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