Promotional lanyards are effective items to expand your brand awareness in a crowd.  Most commonly used at conventions and trade shows, lanyards are cords worn around the neck to carry an object.  A large group of people wearing promotional lanyards presents a massive branding opportunity.  

At a trade show, lanyards are used to carry credentials that identify attendees.  As guests enter a room, it's easy to see a convention pass hanging from a lanyard.  It's also more convenient for the guest because he or she doesn't have to search for identification when entering a room.  A lanyard is better than a lapel badge or sticker because it won't damage an expensive suit.

Lanyards make effective promotional tools in a crowd because your logo is seemingly everywhere.  This leaves a strong impression of your brand identity on every guest who sees your logo.  Even after the trade show is over, your customized lanyard can be used for other purposes.  Lanyards are popular amongst active people who use them to carry keys.

There are many types of lanyards to choose from in the Promopeddler.com catalog.  Styles vary depending upon what is attached to the end of the lanyard.  Metal clips are used with plastic badge holders , while hooks are useful for plastic card keys.  Breakaway lanyards are the most safe because they will snap apart if accidentally snagged on something.  Regardless of the practical purpose of a promotional lanyard, it will extend awareness of your brand on a grand scale for a minimal investment.

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