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Written by Dale Kirby
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Wednesday, 06 September 2006 |
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Successfully selling promotional merchandise involves more than just offering up products imprinted with your logo. Customers must be motivated to wear your name brand. Tourists are highly motivated buyers and a free source of promotional advertising. A visitor in a new town is likely to purchase imprinted promotional merchandise to commemorate his or her trip. Communities looking to promote their locale, convention centers and the Chamber sof Commerce are all excellent buyers in need of promotional merchandise. Tourists are eager to purchase travel mementos to recall a vacation experience. By selling imprinted promotional merchandise during the busy tourist season, you can tap into this added revenue flow. T-shirts , hats , mugs and tote bags are all popular souvenir items. Add a reference to your geographic location along with your logo as an added incentive for tourists to make a purchase. Increase your tourist revenue by inviting visitors to see your headquarters first hand. An interesting tour of your facility can make a unique travel activity. A tourist can be a positive word-of-mouth resource to promote your brand. As a proud tourist spreads the word of his or her experience getting to know your company, your brand identity grows and with it more people show up!
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Last Updated ( Tuesday, 05 September 2006 )
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