Many people look forward to the freebies they pick up at a trade show, sometimes called tchotchkes or swag.  Guests can spend all day moving from booth to booth picking up promotional products.  At the end of the day, the guest goes home with an overwhelmingly heavy bag of trinkets.  Ensure that your promotional product is put to use by selecting a quality promotional product with a variety of applications.

Ironically, the term swag is literally defined as a sack full of stolen items.  The stereotypical image of the hobo carrying a sack attached to the end of a stick is the traditional reference to swag.  However, the term is now popularly used to refer to items that are free to take at trade shows and promotional events.  Some call these items tchotchkes (or tsatskes), a Yiddish term meaning trinket.

The original concept of swag, as it relates to stolen trinkets, is not that far removed from the modern day trade show promotional item.  Guests get a thrill out of freebies acquired at these events because the items are seemingly free.  In fact, the customer pays for the promotional item by giving his or her time and attention to the product being presented.

If you distribute a promotional item at a trade show, there must be a reason for the customer to use it because he or she probably picked up several similar items.  In order to ensure that your promotional product is not discarded, be unique.  Distribute something that is outside the norm of the standard pens, pencils and notepads.  Promopeddler.com has a great selection of unique products  that will serve the recipient long after the tradeshow is over.

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