Trendy Trinkets

These days the biggest users of tchotchke promotions are hospitals, says Kirby, followed by schools and universities, and financial institutions. What items are hot? T-shirts are perennials because you can do a lot with the packaging. In their promotional heyday, pharma companies used to distribute T-shirts compressed into the size of a pill.

The next big thing? \"Silicone bracelets, similar to the one worn by Lance Armstrong,\" says Frank Suher, vice president of ES Sports Corporation. \"This is very trendy across all industries right now.\" Knowing your audience is the key to success, explains Suher. \"I have seen companies put their logos on condoms and pass them out at college campuses. But you obviously wouldnt use the prophylactic approach to market your product to a church group.\"

Function has replaced frivolity. \"Consumers today are overloaded with advertising; products that serve a functional purpose are more likely to grab their attention,\" says Cooper.

Kirby agrees: \"The tech companies, especially, are very focused on function right nowflash drives are currently a hot item. Companies will preload them with their information and pass them out like candy.\"

 

Dale Kirby, director of marketing
Promopeddler.com (asi/300367)
blog.promopeddler.com

 

 

                                                                                                                   

 

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