The primary reason to give away promotional items at a trade show is to draw traffic to your booth.  Given the enormous crowds and limited space at a trade show, there is enormous competition for the customer's attention.  At best, you have three seconds to grab the attention of a passing customer.  An irresistible freebie from Promopeddler.com is the best way to draw in a crowd.

Trade show exhibitors who provide customer incentives are the most successful.  Just because a trade show is filled with target customers doesn't guarantee a captive audience.  It's the responsibility of each exhibitor to warrant the attention of the customer.  If possible, contact registrants by mail prior to the event to announce free promotional giveaways.  This will encourage people to schedule a visit to your display during the convention.

During the event, you can draw in potential customers with a promotional giveaway.  Even small items like pens , notepads and candy are effective.  Just make sure that the item has a universal appeal, and it's even better if the theme of the item relates to your company or product.  

Sales performance can be improved by controlling the distribution of promotional giveaways.  Integrate a freebie into the trade show display to encourage guests to explore the booth.  Trade show giveaway items can also be handed out by the booth staff.  This type of personal touch provides an additional opportunity to make a pitch.  Whatever you do, don't leave trade show giveaways unattended.  This encourages people to take the freebie and walk away without learning anything about the company or its services.

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