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With advertisers claiming, “World’s First Bio-Degradable USB disk,” it’s difficult to know what’s truth from fiction. The EPA published document called, “Sorting Out Green Advertising Claims,” helping consumers interpret the truth of words like, “environmentally safe,” “recycled,” “degradable,” and “ozone friendly.” One that hangs me up all the time is biodegradable. EPA defines it as the following,
“Some products claim to be "degradable." "Biodegradable" materials, like food and leaves, break down and decompose into elements found in nature when they are exposed to air, moisture, and bacteria or other organisms. Either way, however, degradation of any material occurs very slowly in landfills, where most garbage is taken.”
So how do they make a biodegradable USB hub? The ATP EarthDrive™ (pictured above) is designed and built using the maximum amount of biodegradable materials (PLA), resulting in a fully recyclable product. PLA (Polylactic acid) is biodegradable polyester derived from renewable resources, such as corn.
-- Pictures courtesy of The ATP EarthDrive™.
Translation: the product will eventually break-down in a landfill. The same can be said for any recommended biodegradable promotional items available for purchase. After the branding life of your promotional product has gone to pasture, the materials used will confidently decompose. And yes, even the customized biodegradable balloons celebrating your next super fabulous event will promote your message with finesse and leave you smiling. 
When making earth friendly choices you should always do your research. There are a number of places online to make an eco-conscious purchasing decision. For more, check out Green Purchasing Guides.
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